5 Cent Campaign

BRANDING, PRINT, DIGITAL

We had the privilege to work with YGAP on their biggest campaign yet “5cent”. The young inspiring and innovative Not-for-profit organisation asked fellow Australians to collect 5c pieces over a 5 week period with the goal to create lasting change in disadvantaged communities, both here and overseas.

Our role was to design an eye catching brand that would instantly attract attention and endear people to donate and contribute to change. The end goal being triple last years effort and collect 3 million 5cent pieces!

Our solution to the brief was a bold brand identity with a striking, fresh blue colour palette, bold typography and complimentary illustrations. We paired all of this with beautiful and emotive photography and a strong campaign message. We executed the branding across print, web, outdoor billboards and a mega vessel.

The passionate team at YGAP made this a hugely rewarding project. We are over the moon to report that they reached their 3 million target raising just over $150, 000!

Brand Identity, Poster Design, Web Banners, Social Media, Outdoor

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