WAYFINDING, ENVIRONMENTAL GRAPHICS
The design of the external wayfinding for the Fresh Food Precinct at Chadstone Shopping Centre as well as the Bus Interchange branding and environmental graphics provided a great opportunity to be creative and innovative.
The wayfinding signage designs, simple geometric and unique in their form, successfully complimented the new architectural environment and were reflective of the quality of the Chadstone brand.
The aim for the bus interchange was to create an interesting and contemporary space for its visitors. Branded as the “Transit Lounge”, this was achieved by using a vibrant yellow and black contrasting colour palette, pictogram illustrations, textural lines and type. The wall graphic is an engaging illustration about transport and travel to Chadstone.
*Work completed at The Buchan Group
Branding, Wayfinding, Signage, Environmental Graphics