BRANDING, PRINT, DIGITAL
The Mediaverse came to us to give their brand a complete overhaul! The goal was to create a brand that would reflect their unique personality and leading position in their industry. Key personality traits to be communicated through the brand were authenticity, approachability, passion, youth and FUN! For a company that deals with numbers, graphs and complicated data, this was going to be a fun challenge. We worked closely with their founder and management team to understand their humble beginnings and competitive strengths. The final result was an innovative, bold, vibrant, and most importantly, fun brand.
The graphic element was designed and inspired by the traditional column graph, with sound bars captured from a recording device, and colours from the original TV test pattern. These elements combined represent the ‘media universe’.
*Work completed at Coordinate
Brand Identity, Website Design and Development, Corporate Stationary, Greeting Cards, Posters, Marketing CollateralView Website